Los Angeles, California (PRWEB) August 08, 2013
The Society for Mind Brain Sciences today announced its official launch.
How can we use the mind brain sciences to expand our potential? Better communication in science, medical professions, and education can have vast ripple effects for advancing creativity, innovation, entrepreneurialism, and humanity.
mbSci intends to have direct impact via publications, digital content, multimedia programs, and curriculum across the disciplines. Ms. Geld and Dr. Baars are joined by a board of top scientists, medical professionals, scholars, innovators, and artists committed to creating vibrant educational programming that remains true to the science it represents. Their leadership team includes Dr. James Catterall, Professor Emeritus of Urban Schooling, Chair of Faculty at the UCLA Graduate School of Education and Information Studies, and Director of Centers for Research on Creativity (CRoC), Dr. Heather Berlin, Assistant Professor of Psychiatry at Mount Sinai School of Medicine, and Robert Sweeney, CEO at Challenger Corporation.
“This a golden age of mind-brain science, but we are not yet communicating our most important discoveries to a wide, educated audience,” says Baars, best known for his groundbreaking Global Workspace Theory of consciousness. “Its nearly impossible for reporters to keep up with the flow of new findings. As a result, the educated public feels left out. We want to build a better dialogue between science and media.”
Says Baars, “Popular science does not have to be superficial. On the contrary, the deeper we dig, the more simplicity and clarity we find.”
mbSci aims to communicate that “sweet spot” by combining excellent science with absorbing media. Their first collaboration is a broadcast quality, high level science series called The Feeling Brain: Exploring the Neural Basis of Emotion, integrating scientists across diverse fields with award-winning clinicians and journalists. This pilot episode features mastery tutorials, provocative discussion and debate.
“Scientists, medical professionals, and scholars often work in isolation. Developing interdisciplinary opportunities for sharing innovation is key to progress,” says Geld.
“We are in a unique position to offer something we have never experienced before,” says Geld. “The media and the arts are already responding creatively to the explosion of mind brain research – we have an opportunity to integrate these worlds in compelling, beneficial ways and advance our understanding of consciousness.”
“Ultimately its all about helping people and helping families,” says Dr. Jay N. Giedd, Chief of the Unit on Brain Imaging in the Child Psychiatry Branch at the National Institute of Mental Health. Dr. Giedd participated in their groundbreaking series, The Feeling Brain. “Getting information out to wide audiences by using the digital revolution and the power of information exchange around the world is going to be one of the most essential parts of moving forward.”
Why the emphasis on media? Americans aged 18 to 29 spend more than 40 hours a week online, essentially a full-time job, according to Ipsos.
